Strategy & Growth
Define winning strategies, identify opportunities and build plans that create sustainable value.
Strategy. Leadership. Execution.
Turning ambition into measurable business growth.
General Management & Commercial Leadership for ambitious businesses.
What I do
Focus. Impact. Results.
Leadership
Lead teams, build high-performance organisations and drive transformation with people.
Execution
Turn strategy into action. Drive performance, follow through and deliver measurable results.
Where I can help
Experience that makes a difference
Entering or scaling in Belgium / Benelux
Building or restructuring complex teams
General management
Retail & consumer strategy
Business transformation & change management
Growth projects with hands-on execution
About
Anthony Ortmans
Founder - LAECO
Senior business leader with experience across retail and consumer industries in Belgium and the Benelux, combining general management, P&L responsibility, commercial leadership, coaching and organisational transformation.
I partner with business owners and leadership teams to solve complex challenges, accelerate growth and build high-performing organisations.
How I can help
Flexible support. Concrete outcomes.
A few typical ways to work together. Each format can be adapted to the situation, scope and team.
01
Audit & Diagnostic
A focused review of a commercial organisation, strategy or operating model, with clear priorities and an actionable roadmap.
Example mission2–3 week commercial effectiveness audit followed by a prioritised 90-day action plan.
02
1-to-1 Coaching
Practical sparring and coaching for managers and leaders facing a new role, difficult decisions or performance challenges.
Example missionSix bi-weekly sessions with a manager, combining coaching, problem-solving and hands-on execution.
03
Training & Workshops
Interactive sessions built around real business situations, from leadership and prioritisation to commercial execution and positive communication.
Example missionA one-day management workshop followed by field application and a short follow-up session.
04
Change & Transformation
Hands-on support to move a transformation from plan to execution, aligning people, priorities, governance and rhythm.
Example mission12-week transformation support to redesign ways of working, decision rights and execution routines.
Let's talk